The ASA known as the advertising standards authority is a firm wich aims to make adverts suitable for TV and have the power to upvote bans on adverts if not suitable for television, they want to make adverts for TV that doesnt show explicitry or nudity or in forms of the following
The chart above is the five strands that the ASA aim to put into their work, they want to tell the public these points so that they understand what they are aiming towards in their fight to make all adverts suitable.
Here is a list of the values they stand for:
- Consistent and proportionate
- Reliable and ethical
- Fair and respectful to all
- Accessible and helpful
- Intelligent and thorough, but also timely and proportionate
- Open and accountable, acting with integrity and never being afraid to admit when we’re wrong
- An excellent team, inspiring excellence in each other.
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