Tuesday, 23 February 2016
Advert Idea's
Joe Heart Head & Shoulders Advert
This advert uses alot of close up shots of the actors face within the advert, also adding some blurred scenes along with the close ups in the advert it shows alot of following shots aswell. In the ad they seem to add facts inside like 'flake 100% free' trying to persuade the user that this is the number one product on the market, another advertising point in this is the actor himself, they have used someone who is high profile in the UK public to be the poster boy for their adverts, wich in some cases can be a persuasion technique.
The genre of this advert is real becasue it's going into a real life scenes wich is a football field, the shampoo was supposed to bring a feel good effect to the user as sort of layed out in the advertisment trailer.
Rolex Advert
In this advert it shows the rolex watch up in the clouds, this gives us as the veiwer that it is a very high class watch as it gives the dentotation of the watch being for the wealthy, within the advert it gives a similar dentoation but with different scenery, they add these denoatations as a talking point for people who are above others wealthily.
In the advert it shows very detailed close ups of the watch, showing the gears moving and how delicate it looks, this can be a denotation for how unique it is and how it gives a sense of clean it is.
The genre of this watch is not real as it is animated, it just gives clear denotations of how high class it is and how it gives the sense wealthyness to it.
It seems to use alot of closeups and various angles as it shows the detail and craftery of the watch, this can also be seen as a persuasion technique.
Gucci Tailoring
In this advert it shows the pure elegance and purity of gucci suits, it shows us as the viewer thats its very high class and unique as theres only one real maker of gucci suits, it gives us a story of how to look smart and how wearing gucci attire is the highest of the high as it gives off a classy look, this is used as the adverts major persuasion technique as it shows a young model in a suit looking unique as people around him are just 'casual' and he's standing out as he looks different.
Within the advert it shows close ups of him getting changed and having his shoes polished, this can be referable to the rolex advert as both just seem to show off elegance and luxiory of wearing luxurious attire and accesories.
The genre of this advert would come under realism as it shows us him casually walking round in real life in his suit, for user referance i would say it gives a feel good sense as it's luxury clothing.
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