In this essay I will be talking about the advantages and
disadvantages of research in the media industry.
Types of research
An example of types of research is the ‘NRS” the ‘NRS’
dedicates itself in producing information for magazines and other genres within
the industry, a example of this is who last read the publication, like who read
this yesterday, how much was the publication read in the last 7 days, last
month and last 3 months examples like that.
A way they do extra sorts of research is by counting the
number of copies sold then the estimation of the amount of secondary readers
the magazine has, a short example of secondary readers is people who live in
the same household/workplace as the primary user who had bought it, they label
these sort of studies as demographic classification as they use numerous
methods.
The NRS’ highest readership comes from the Daily mail which
has over 23+ million reader online and in print a month, the NRS uses its
survey average the amount of reader per month, which they then add up to a
yearly total.
The main form of information they provide is by basing their
classifications on the head of household, for example they equate that 2% of
the UK population is in the social class of ‘upper class’ which we would class
as primary and quantitative as they are using numerical tables and charts to
get first hand information on what the social grade of print/online news company’s
gain in readership which they directly feed to them agencies.
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